ALTHOUGH 50 million people in the United States have some form of physical or
mental disability, they spend money just as easily as others. But there are few
efficient ways for advertisers to reach them, and that’s what a new Web site,
Disaboom.com, hopes to change.

Disaboom is the brainchild of J.
Glen House, who graduated from medical school after becoming a quadriplegic as a
result of a skiing accident at 20. The site combines the social-networking
features of Web sites like Facebook with information of interest to its
constituency: medical news, career advice, dating resources and travel
tips.

Disaboom.com went live Oct. 1 and hopes to attract more than
a million unique visitors each month by the end of February and to double that
over the next year. Mr. House and his investors took the company public in May,
listing it on the Over the Counter Bulletin Board securities market.

Have you had a chance to check out Disaboom? What do you think?